This does not happen due to a lack of well-designed strategies or promotional actions. In reality, when this freeze in results occurs, it is due to a lack of technology to automate repetitive processes, support decisions, improve internal communication and relationships with the public.
This is why martechs have become so crucial in boosting a company’s marketing actions, as in addition to providing guidelines very similar to those of a consultancy, they also add all the value that technology can offer in marketing management and operations.
Understand why.
Differences between digital marketing consultancy and martech
Before learning about the solutions and europe cell phone number list that a martech can provide you, it is important that you understand the difference between this type of company and one that offers “traditional” digital marketing consultancy.
Digital marketing consultancy aims to guide its clients with guidelines for developing content strategies and managing all channels, such as social media, email, blogs, organic or paid traffic, for example. All of this is based on the creation and provision of online content and the evaluation of results through digital analytics tools.
In the case of martech, support is delivered using technological potential to ensure that content strategies reach peak performance and the performance of marketing professionals is optimized.
Solutions offered by a martech
So that you can understand the real softline digital platform: manage your cloud solutions with agility of martech on your company’s marketing strategies and actions, we have separated the main solutions offered by these startups.
- Automation of repetitive processes;
- Improvement of internal communication;
- Visibility of the progress of each phase of the projects;
- Generating insights and optimizing content strategies;
- Identifying the lead’s stage in the purchasing journey and assisting with conversion;
- Obtaining and qualifying leads through data cross-referencing and analysis;
- Integration of channels and devices;
- Creating profiles of potential customers;
- Strengthening the relationship between the company and its public;
- Appropriate communication for each channel and each interaction;
- Alignment of goals between sales and marketing.
Benefits of having a martech
Now that you know the solutions that a martech can offer that are not available in a digital marketing consultancy, we will show you the benefits of australia database directory a partnership that unites marketing and technology to drive tactical and operational actions.
Data management optimization
In this post-digital transformation era, companies generate a huge volume of data, some of which is completely useless, while others can be completely decisive in creating more assertive strategies.
Therefore, it is essential that companies collect, store, process and analyze their data, and martech allows robust control of information in order to transform it into insights for more efficient decision-making and implementation of actions, guided by data and that deliver results more practically.
Data-driven decisions
Since management and analysis tools were developed and integrated into companies, decisions based on feelings or guesses are no longer seen as something positive. After all, there is no way to be certain about something without having enough information to form an opinion.