Online sales continue to increase, so e-commerce companies are forc to innovate to differentiate themselves from the competition. A strategy to satisfy consumers is bas on creating instant connections that are tailor to the nes of each customer. For this reason, conversational marketing offers a personaliz experience through the use of chatbots to help users complete their purchases .
The problem of shopping cart abandonment
This gesture is more common than it seems. A customer enters your online store, searches for a product, finds it and adds it to the virtual shopping cart. Up to this point, it is what is desir for any website dicat to online sales; however, despite having the product in the cart, seven out of ten users do not complete this process .
How to complete these purchases? Conversational commerce
One way to prevent cart abandonment and get customers to complete the purchase process is to turn to conversational commerce. By using messaging apps, chatbots, and video chat, companies can facilitate communication with their customers and improve the quality of conversations by offering an eff brazil telegram data cient shopping experience . By using generative artificial intelligence, the conversion rate can be multipli by ten.
Difference in perceptions in seeking help
When it comes to making a purchase, 81% of consumers p a digital strategist is the brain refer to do so on their own and without help. However, when they turn to tools such as FAQ pages or bots without artificial intelligence, only 15% admit to being satisfi with the experience. What is striking is that 53% of companies consider that these consumers are satisfi using these tools . When a custome bw lists r nes help, they ne it immiately; chatbots are essential, but they are also limit and can generate frustration in the user when they do not get what they are looking for.