You are ready to launch your product in global markets. You’ve nailed it at home and are ready to replicate it around the world. That should be easy, right? Just take what worked here, get some help with language localization, and go.
It’s time for your advertising campaign. You want to convey a happy wedding couple, just starting out, with all the optimism, joy, and hope of the day. You’d like to trigger an emotion that signifies tradition and familiarity through the images and colors you use. Weddings – new beginnings, joy, happiness, optimism. The bride dressed in red, the couple with beaming faces.
Wait what Red Where are we
Did you notice where your mind automatically went when I mentioned a wedding? Did you think I was going to say the bride was dressed in white? If so, you are likely steeped in Western tradition, where rows and rows of white wedding dresses hang in bridal shops and represent the day – probably more than any other symbol.
Wedding attire is a very simple example of how culture is conveyed and tradition is followed from generation to generation. If your goal is to communicate certain feelings, it’s important to understand how color has different meanings from country to country.
Now let’s say that you are representing sadness, mourning, perhaps aV iraq telegram data uneral. You are from the West, so naturally, you go to black. White, often used for weddings, peace, purity ‘the good guy’, doesn’t come to mind. A somber group, dressed in black, gathers together. But if you are in China or India, white is most likely the color that you would use. In those countries, w, death, sorrow, unhappiness, and misfortune.
But some colors should be
Fafe to convey meaning across cultures and continents, right? Green, for instance. Around the world green represents new birth, beginnings, hope, and regeneration. In some countries it symbolize what does cc mean in email? s wealth and prestige. At worst, it could be used to show jealousy bw lists or greed.