Too much body text
Most newsletters aim to lead the reader to a landing page with detailed information. It therefore makes no sense to pack the entire content of this The content page into the mailing. The topic should only be teased and the reader’s curiosity aroused. This ultimately leads to a visit to your landing page.
Advertising content without added value:
Nobody likes receiving advertising mailings in their private mailbox. Why should it be any different in professional life? Of course, new products or your own services can also be part of the content, but these should always offer the reader added brazil number data value, for example in the form of industry knowledge or a new trend.
Disregard for the corporate design:
A high level of recognition is important and the mailing is also part of the company’s corporate identity. This is also conveyed via the corporate design. The design should therefore also be reflected in the visual design of the mailing. This has two advantages: Firstly, the recipient immediately recognizes where the mailing comes from. Secondly, it conveys a serious and competent impression.
Too many topics: Mailings and special newsletters high bounce rates also indicate that you should seem to be perfectly suited to informing people about as many topics as possible. In fact, the opposite is the case. Too many topics overload the mailing. The result: individual posts receive too The content little attention or are simply overlooked. The motto here is “less is more”. In most cases, three to a maximum of five posts are perfectly sufficient.
Conclusion
Planning, registration, content – many factors influence the success of B2B email marketing. And there are at least as many opportunities to make mistakes. If you stick to defined goals and the developed concept, you are already doing a The content lot right. Pay particular attention to the registration process for newsletters – the japan data main thing here is to observe data protection guidelines. A clear and reduced mix of topics with added value and in the corporate design rounds off your mailing.
To avoid the above-mentioned errors in implementation, these tips will also help:
- Keeping an eye on goals and concepts
- Use the checklist for newsletter creation and sending
- Have mailings checked by an outside person
- Regular exchange with other experts
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