Digital Marketing

Once a company has maximized its market share in a given market, expanding into new markets allows for greater revenue […]

Localization in Business Localization goes beyond word-for-word translation, ensuring that products, marketing materials, and user experiences align with cultural expectations,

MTPE — or machine translation post-editing — has quickly gained prominence as a way to achieve high-quality translations at a

Standardization versus Global companies face a difficult decision when creating an international marketing strategy: standardize or localize offerings? Standardization is

Website translation Translating your website offers several benefits. It attracts global traffic, diversifies your audience, and increases your conversion rate

Best practices Packaging and labels are essential components of marketing and customer communication. They tell consumers what the product offers

Ecommerce Business Online shopping accounted for 20.1% of global retail sales in 2024, and cross-border ecommerce continues to grow. To