An average person gets uk whatsapp number data more than 100 emails a day. Many of them are promotional. Making your messages stand out is tough work. By adding interactive elements, you are improving your chances of standing out from the crowd.
With interactive elements, you are streamlining the user experience and helping them learn more about your brand. Even if the user doesn’t convert immediately, they are likely to remember your style and open the email next time to see what new interactivity you came up with. This can also improve your open rates.
By implementing special tracking codes, you can see where users click within the message. Meanwhile, emails that contain polls and surveys can also collect useful data and feedback that can improve your sales and marketing strategy.
Return to Abandoned Carts
Abandoned cart emails corporate venture: the definitive guide
are an essential part of retargeting. When a customer leaves the website without buying, you have one chance to get them back with an automated email. If this email contains interactive elements, it’s more likely to get the customer back.
For example, you can show the product the customer abandoned inside a message, insert a video explanation of its benefits, and add a link that leads the customer straight to checkout.
When you add interactive emails to your marketing campaign, you need to maximize their effect. Here are a few tips that can help you get the most out of each interactive email message.
More Reviews
Reviews are an lack data essential part of any marketing campaign. Today, 95% of buyers read reviews before making a purchase decision. Different interactive elements in your email message can generate reviews that you can use for further marketing efforts.
Many people aren’t ready to come back to the website and look for a place to leave a review even if they love the product. By inserting interactive features into a follow-up email, you can make it much easier to leave a review.
Similar to any other email campaign, you need to segment your audience in order to provide the right interactive content to the right people. Keep in mind that interactive elements may not be the best options for people with certain disabilities.