Unbelievable discounts, long queues in shopping centres and thousands of online purchases made every minute sum up what happens on Black Friday. The most important shopping day in the United States and, for some years now, in several countries in Latin America telemarketing data and Europe. The fever for discounts and special promotions on Black Friday 2024 is eagerly awaited in the region.
What is Black Friday?
Black Friday is the special day that every consumer looks forward to in order to pay less for. What they want to buy. It takes place on the last Friday in November, after Thanksgiving.
During Black Friday, many physical and online stores offer considerable. Discounts on products of all kinds, with electronic devices being the favorites of people.
Typically, during each Black Friday edition, thousands of stores in the United States tend to collapse due to the number of customers who come looking for deals. The same situation has been seen in other countries, where businesses reduce their prices to take advantage of the commercial day.
History of Black Friday
The creation of Black Friday is a rather curious fact. It was not created to promote discounts and special offers, but was born in 1961 as a term to define the crowds of people who took to the streets after Thanksgiving.
Regardless of its origin, the truth is that the Black Friday boom began in 2005. This trend of discounted sales spread throughout the United States until today. Black Friday is celebrated in several countries, even with several days of discounts.
When is Black Friday 2024?
This year’s Black Friday 2024 edition call for papers of the 21st fluid dynamics conference is scheduled to take place on November 29 in the United States, while in other LATAM countries and around the world it is expected to start on the same day or one day earlier.
There are many expectations for Black Friday 2024 after the sales volume achieved in previous years, when online sales in the United States exceeded 9 billion dollars, which was a new record and an increase of 2.3% compared to 2021. All this in the midst of an inflationary scenario.
#4 Use coupons
There are stores that, in addition to the discounts they offer on their products, issue special coupons that can help the consumer buy at a lower price than expected.
Use these coupons and promo codes, ask your friends to help you find them or use you as a referral.
#5 Buy from trusted stores
If you don’t want to go to physical stores to avoid crowds, you can choose to make online purchases, but first determine if they are transparent, reliable and well-established sites.
As it is a very busy day, scammers are looking for ways to take advantage of people. Don’t fall for this game! Protect your personal and banking information.
#6 Calm down! Don’t make impulse purchases
When the word offer comes to a consumer’s mind, it triggers the desire to purchase the product immediately. This consumer habit increases on Black Friday, so we suggest you stop impulsive purchases.
Before you buy a product, think about this: Do you really need it? Can you afford it? Does it help satisfy any need you have?
Which stores and brands will participate in Black Friday 2024?
Being a day of high consumerism, none of the big brands want to be left out of this celebration. Although there are still a few months to go until Black Friday 2024 arrives, it is common to see Adidas, Nike, Under Armour, Samsung, Xiaomi stores offering products at lower prices.
In the world of e-commerce, Amazon leads Black Friday purchases, as do eBay and Walmart. In LATAM, the e-commerce store that leads sales is Mercado Libre.
Are there really discounts on Black Friday?
Many people wonder if Black Friday really offers real deals, and the answer is YES. It has been proven that there are products that have up to 50% off, but there are few real cases.
A study carried out by OCU – the largest japan data consumer organisation in Spain – determined that almost all of the offers “are false”, since they are not calculated using the lowest price on the market. In other words, they inflate the prices and the real discount is not what the customer thinks.
To help you out, there are several platforms that allow you to compare prices and find out if it’s a genuine offer. Sites like CamelCamelCamel and Keepa offer historical prices for Amazon products with graphs.