The resource par excellence that solves this equation is video marketing. If you are one of those who avoids and only bets on the wonderful art of writing, these figures will reveal to you an unstoppable reality for the next few years. Here we go!
Half of Internet users between 25 and 54 years old share videos
The segment that interacts the most is between 16 and 24 years of age. And the smartphone has become the main device for expressing opinions after watching a video.
The numbers don’t lie and the results from the latest IAB Spain study reveal a clear preference for audiovisual content. The chant of “renew or die” is nothing new, but at this point, as Darwin would say, adapting is the only solution mint database to survive in a changing scenario.
Nowadays, companies are no longer concerned only with selling, but also with winning over the public. The best way to establish close and lasting relationships is through emotional connection , and here video is once again king.
Advantages of video in marketing campaigns
Engagement
Capturing your audience is key to video marketingA user’s attention span is 100% for 2.7 minutes and the best way to retain it is through stories that they empathize with and feel reflected in. For this to work and to be able to influence their purchasing decision, it is essential to know them and what their concerns and needs are.
Audiences expect their trusted brand to think and care about them. If create an empathy map in the context of your product you only talk about prices and numbers, you won’t make them want to use your product or service.
Creating emotional and creative videos with immersive narratives makes it easier to be remembered and have your content shared online.
Improve conversion
If you can get a play and retain attention for the first 30 fans data seconds, you’ve won a lot. According to Implix and Forrester Marketing , the opening rate of Email Marketing campaigns with videos increases by 5.6%, the CTR by more than 90% and they reduce unsubscribes by 75%.