But how high is good or bad for this figure? 15%? 25%? 40%?
A very clear “It depends!”
In order to be able to estimate the conversion rate of unknown visitors to leads, we should first look at the influencing factors:
- Ad targeting, audience and traffic source
- relevance and attractiveness of the lead magnet
- Conversion strength estonia whatsapp data of the landing page or page
- relationship level of the lead magnet
- availability of comparable offers
- Timely availability of the lead magnet
- reputation of your company or offer
All of these factors and traffic source 5 ways to support your Salespeople and rebound from poor results quickly obviously have an impact on whether you find it easy to gain lots of good inbound leads with your lead magnet(s) – often also called “gated content”. This also means whether your conversion rate is at rock bottom or skyrocketing.
Factors influencing the lead conversion rate:
Especially when you work with ads japan data online, for example on Google or LinkedIn, the quality of the targeting plays an extremely important role in the lead conversion rate. It is important that you have a clear idea of who you want to reach (personas) and whether you can identify them on the platform (e.g. LinkedIn) when selecting target groups. On LinkedIn, for example, you could and traffic source target IT managers well, but not so well on Facebook. And here again the question is how precisely or vaguely you define this target group. Do you address everyone who works in IT or very specifically, for example, IT managers in the DACH region in companies with more than 200 employees.
Fuzzy targeting not only and traffic source leads to the ad being shown to more irrelevant people, but also to more people clicking on the ad who then do not convert because the offer is not interesting for them. This results in a poor lead conversion rate, and this is not the fault of the content offered or of being bad – it is the targeting.