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A Guide to AI and SEO

Search engine optimization (SEO) netherlands whatsapp number data
is an essential part of any digital marketing strategy. It helps ensure that your content aligns with what people are searching for online by tapping into search intent.

According to a SemRush report, 67% of businesses already use AI for content marketing and SEO, and 78% are satisfied with the results.

SEO can be a laborious process, involving keyword research, content development and website enhancement. However, AI tools can do a lot of the manual lifting for you.

In particular, AI tools can help you:

Develop your keyword strategy
Improve your content for on-page SEO
Improve your website for technical SEO
Find backlinks for off-page SEO
Fine-tune location details for local SEO

What is SEO and why is it important?

Search Engine Optimization facebook ads campaign optimization
or SEO is the process of getting traffic from free, organic, or natural search results in search engines like Google or Bing.

It aims to improve your website’s position in search results pages (SERPs) as the higher a website ranks. The more people will see it.

According to Backlinko, the first organic result in a search results page has an average click-through rate of 27.6% compared to position 2 at just 15.8%.

So where your content and brand ranks is important. Meaning that SEO should be front and center as you plan or create content for digital channels.

YouTube and Reddit are increasingly being used to search for information and should be optimize.

What is the impact of AI on SEO?

AI is transforming SEO egypt data
in many significant ways. Making leveraging the channel a challenge for marketers.

The SEO industry generate $68.1 billion globally in 2022 and is expect to reach $129.6 billion by 2030. But experts think these projections were make before the arrival of generative. AI which could put the industry at a risk of obsolescence. Or at least cause major disruption.

“Gartner predicts that by 2026 traditional search traffic will drop by 25%. People are behaving differently when they search any type of query on a search engine, but they’re also utilizing more platforms in their searches. Social search has become a big thing and people are utilizing TikTok, Instagram, YouTube, for more of their searches,” said Luke O’Leary in our 2025 trends webinar.

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