Yamamay Fashion Show I believe that Yamamay has created an event to remember for a defined and particularly outlined target , with a format that winks at the communication methods in vogue (reality shows, 2.0 style, attention to web marketing with the blogger world), without obviously forgetting the basics of the big fashion brands (TV, testimonials and “beauty” in a general sense). In short: when an Italian brand communicates well.
Testimonials and Algida’s 3 Mistakes – Fiat’s special guests Fashion also
Means this: hosting the bootcamp by Simona Ventura and Massimiliano Rosolino; handfuls of various VIPs such as Anna F, Federica Fontana, Federica Pellegrini, (and many others) but also the new divas, namely fashion bloggers Chiara Ferragni and Eleonora Carisi. Co-marketing and Italianness On the side, co-marketing with various brands and with Carpisa, a company that has always been close to the ownership (they are both part of Pianoforte Holding) and a strong emphasis on Italianness: of product, of format, of meanings (is it a coincidence that the three winners of the bootcamp are all 3 brunettes and “Mediterranean”?
Venezuelan origins Algida’s 3 Mistakes – Fiat’s but transplanted to Milan
What happened? For those who don’t know, Algida published the photo above on its fan page. The initial intentions are obviously good but… the choice of flavor is clearly wrong . Fans immediately go wild with criticism, laughter and sharing: Young Digital Lab and other influencers on the web immediately pick up the news but by usa email list then it is too late. ]Algida’s mistake: not having thought of all the possible double meanings . Algida’s “social crisis” is at its peak at this point, the screenshot of the blunder has gone viral on all social networks: we imagine that Algida’s cAlgida error: photo removal. Ok, the photo was unfortunate but the removal – in my opinion – is always a questionable fact.
We understand however that the choice was not easy
In the meantime, users are going wild: irony fan on algida One of the many ironic comments that appeared on March 8, 2013 on social networks. Unable to find the offending post, users write several messages on Algida’s fan page : the messages, ironic and mocking, appear in the box at the top right. A box that magically… disappears. Algida error: stop to public communications – message box hidden from the page . A few hours after the incident, Algida tries to save himself with this photo: cold pink After all this chaos, there was talk of Algida’s Epic.
Win given the high attention on the brand
I disagree: the viral result ” the important thing is that people talk about it ” is the result of an incorrect and gross management of communication on Facebook. Fiat’s slip: parking sensors for women “Women at the wheel, constant danger” or “Women don’t know how to park”: similar jokes and stereotypes are ad fatigue and banner blindness widespread and Fiat, naively, rode them on March 8th. fiat epic fail women’s day Fiat really wanted to give a gift to women but even in this case, in a very naive way , it did not think about the underlying and not even so hidden meaning that the promotion would have triggered .
Durex never misses a beat Durex
Whose style and communication skills we have already praised , remains faithful to its ironic approach adopted in communication yeezy 350 boost v2s with this image: durex women’s day Some users didn’t like it but from a communication point of view nothing can be said , due to the irony and coherence in the communications that the brand has always maintained. Add to this the “new Italianness” acquired by the winner of the Young category.