To define the type of mailing you will make, you must be clear about your objective . Have you already defined it? Then choose the Campaign that best suits you!
Newsletter
You can include a weekly summary of property offers linked to the interests of the Segments you have created. Do you want to spread some specific information about the sector? Use this Campaign! This way, you will stay in the minds of your contacts and you want to be there when they need you.
One of the fundamental requirements regarding Newsletters is to respect the periodicity in their delivery . Your clients will be waiting for it! If you have never designed one or feel that it is time to update the one you already have, in this complete post you will discover how to do it without dying in the attempt.
PromotionalThis type of Email
Campaign is purely and exclusively dedicated to generating conversions . Don’t forget to include a brief description, a striking image, the price and an obvious Call to Action so that the person can access more information about the property or contact one of your agents. A tip: include only the essential information, don’t visually overwhelm your contacts!
If you want your Subscribers to open your Email you will need to crea accurate mobile phone number list te an impactful Subject Line . Need help with that? We recommend you take a look at our Infographic .
Finally, it is essential that you include the link to the online version , so that your contacts can access your email in full, in case they cannot view it correctly from their email.
SeasonalTake advantage of special dates or events to
a promote your offers. The beginning of summer, vacations or holidays can be great opportunities to send your Subscribers the properties they can use to enjoy their vacation stay.
Special dates like Christmas, Mother’s Day, Easter, among others, are excellent excuses to greet your Subscribers and wish them happiness . And this is just what you need to develop your customers’ loyalty and surprise them.
News
Are you planning a new real estate development ? Let your Subscribers know! You can send a Campaign present vietnam data ing the project and inviting the user to learn more about this investment opportunity.
You can also send an Email Campaign to p . A ublicize da attribution models for conversion paths ta related to your real esta . A te agency such as: sales achievements, new branches, awards won , etc. The main benefit of this type of email is that the client feels part of the company, developing a sense of belonging.
Design, your best ally
Designing your email piece correctly is key when it comes to presenting your offers. The appropriate selection of images and the correct management of visual hierarchies can help you to make your campaign stand out from many others.
The first thing you should keep in mind is to include your real estate agency’s logo at the top of the piece. Your subscribers should be able to identify your brand from the start. The second step to creating an impactful campaign is to write an attractive title that draws the user’s attention in order to invite them to continue reading.