The other day, a girl asked a question in a designer chat. Should a designer understand SEO and how to help a client think through a website correctly? Initially, the client wanted a landing page, but he was told that one-page sites are not promoted well and it is better to make a multi-page site like a business card with a blog. In short, he needs a design with SEO in mind.
What to do? Should I study something additionally or should I involve specialists?
Or maybe you should tell clients right at the first meeting that you don’t understand this and give them the contacts of an SEO specialist?
Then, the girl who asked these questions received some strange advice like: “No, you don’t have to figure this out, there are SEO specialists for that.”
Then they said that this was a task for marketers
Others further confused the conversation by saying that this should be done by a copywriter.
There was also this phrase: “As a designer, you definitely shouldn’t understand how to drive traffic to a website.” I didn’t understand what traffic has to do with it.
Then someone wrote that she should become a manager of her projects and outsource such tasks. And off we go… They started writing about conversion, and about the basics of marketing, and how important marketing is when developing large services (although they were not discussed at all) and something else about product research…
In general, they gave a bunch of different versions and advice, which only confused everything. I wouldn’t be surprised if after reading all the “advice and reasoning on the topic”, the designer simply refused the order.
But in fact, the customer just wanted dominican republic phone number library a design that took SEO into account.
I didn’t notice this discussion right away. I didn’t want to answer in the chat and bring up the topic again a day later. So I decided to speak out about it here, on the pages of my blog.
Of course, I don’t consider myself an SEO specialist in full. But firstly, I have several of my own websites that I promote exclusively through SEO and content. Secondly, when developing turnkey websites, we do basic SEO optimization for customers.
I sometimes conduct usability audits of client websites
Write reports with recommendations and technical specifications for developers.
By the way, about half of our clients come to us because they find this site through hot keywords on the first page of Google.
Therefore, I think I have the right to what is lead segmentation and what role does it play in b2b lead generation? express my position regarding SEO.
A little bit about SEO
In the article I will have to give several encyclopedic definitions. There is no way without them, sorry.
SEO (search engine optimization) is a set of measures for kuwait data internal and external optimization to improve a website’s position in search engine results for specific user queries, with the aim of increasing network traffic.