Creating content that sells is perhaps one of the most complicated tasks on the Internet. Commercialism is not “well-regarded” in social media environments, so there are some points to keep in mind.
Creating content that is interesting and provides value to the reader can be quite a challenge
Doing so within a commercial context can make things much more complicated. When sharing information in a “social” environment, one of the most common recommendations is not to try to sell.
Even so, most of us who move in the world of social media seem like market sellers. We do it all the time. Maybe some hide it better than others, but in the end the result is the same: we sell our company, our friend so that he can find a job, our favorite team, ourselves, etc. There is nothing wrong with that as long as the offer is honest and we respect “netiquette . ”
If you are looking to create content that sells to achieve a specific objective, you must take into account the following 10 points:
1. Be only 10% salesy : Provide added value georgia phone number library in the content you publish. The sales part is only a consequence of the text, video, presentation, photo, etc. that you share. 80% of the content should solve a problem, give advice, be a beginner’s guide or similar. In the remaining 10% you can mention a product or service that is related to the rest of the article.
2. Use “magic” words and phrases : It doesn’t matter if you’re trying to create memorable headlines or use keywords that help you improve SEO . You’re competing with millions of pieces of content, so you better get the user’s attention. Obviously, you should never exaggerate or promise something in the title that is then not fulfilled in the content.
From attention to action
Once you have gotten attention you have to take advantage of it. I hardly dare to write it because this advice is so unnovel. The truth is that the when you register a new account old formula “AIDA” (attention, interest, desire, action) still works. At the end of every piece of content there has to be a call to action that can result in a sale.
4. Use of professional photos : A professional and high-quality photo also creates an association between the content and the products or services being saudi data offered. For example, having written an excellent article that is then accompanied by a low-quality image can have a negative impact on the conversion rate.