There is a small percentage of online advertising campaigns that are not executed correctly. Fraud cannot be denied, although there are also a number of possibilities for detecting it.
Carlos Bravo7
It is a fact that fraud exists in the online advertising market. Just as there are black sheep in every sector, there are also black sheep in the online market. There are traps in pay-per-impressions and clicks models. In the former case, fraud is easier to detect because the possibilities in a CPM (cost per thousand impressions) model are more limited.
As a beginner in online marketing
One might easily think that running CPC campaigns is less risky because you only pay for the visit. Many people are unaware of the different types of fraud in click-through campaigns. In most cases, it is not the competition that is responsible for spending budgets irregularly.
“Sources” and types of fraud in online advertising
The main reasons for committing fraud are harming others and personal gain. Among the small percentage of black sheep are all kinds of online advertising players .
Competitors trying to spend budgets to “steal” traffic.
Portals or webmasters looking to finland phone number library increase their income.
Advertising networks that serve 90% in 2 days to “fulfill” campaigns.
There are 4 types of fraud in the market that are carried out manually or automatically:
Users who click on ads without any intention to purchase or interest in the advertiser.
Incentivized clicks like “click here to visit my advertisers”.
Robots automatically generate clicks on advertising spaces on a website.
Loading the banner before the content causes clicks from users who confuse it with the content.
“Signs” of possible fraud
It is not always easy to detect possible fraud because there is no perfect system. Technology is not enough, so human control and experience are key factors in detecting these cases. In the end, it is necessary to carefully study the web analytics reports of the campaigns.
Clicks concentrated in a regional area
I have heard stories of “farms” that were made up of people with computers with different IPs whose task was to generate visits for campaigns. In many there are many roles in digital cases, the IP is not distributed at a national level, so web analytics may show a high concentration of clicks in one or a few regional areas.
2. Volume of visits generated in a short period saudi data of time : it is quite common that in Internet campaigns it is necessary to give a final “push” to meet the agreed objectives. This is not normal if 90% of the clicks are generated in the last 24-48 hours.