Social mia is currently a very popular digital marketing channel us globally. Whatever your type of business, social mia can be utiliz effectively and for free. When used properly, social media can be a gold mine for your business. Conversely, if not used properly, your brand reputation is at stake. Like other marketing tools, social media is a double-edged sword. Its effectiveness depends on how it is used.
To use social media properly in business, there are many trapping mistakes that must be avoided. Here are five mistakes that can damage your brand’s reputation:
1. Inconsistency
If you have a hotel business, your online brand is the “personality” of the hospitality property. In this case, your brand must have good social skills. Try to stay consistent in establishing one identity for your brand on social media. Remember that the purpose of social media is to build relationships with your clients or consumers, not just to sell hotel services.
Post regularly on a suitable schedule. Don’t wait until the off-season and flood your Instagram feed with offers. Make sure to consistently send regular and stable content. No need to be too frequent or excessive that it makes the audience bored.
2. Not Responding to Complaints
Almost 42% of consumers who use social media complain to a particular brand. They expect to get a response within 60 minutes. In fact, , the average is only 3-5 minutes. israel telegram data Respond to customer complaints on social media well, just like when you are face to face. This will help the brand gain more loyalty from customers.
3. Failure to Interact
In today’s business world, brands are not only working with clients or c this problem is caused ustomers, but also followers.
The same goes for your brand’s social media. Every audience who visits cz lists should be offered a loyalty program or exclusive offer.