Now that you know why email blast is an effective strategy to reach many people at once, it’s time for you to craft one the right way.
This is our quick and simple tutorial on bulk mail masters how to do a successful email blast.
1. Start With Your Email List
The first thing you want to start off with is defining your target audience. If you target the wrong audience, people won’t find your emails relevant and could mark them as spam.
Segment Your Audience
Segmenting your audience personas allows you to write highly personalized emails. This way, you can solve specific pain points of your audience segments and build trust with them.
For example, if you’re sending cold emails to a B2B audience, here’s what your segments could look like:
- Clients who bring the most revenue (your biggest contracts)
- Clients in between
- Clients with the lowest ASPA (average revenue per account)
Use this guide to find the right audience for your outreach and build a healthy email list.
3. Pick The Right Time To Email Blast
Sending your email blast at the right time can be a game changer in how well it performs.
So, when is the best day and time to e-blast your containers?
We conducted our own study of millions how were targeted observe how of lemlist cold outreach campaigns to determine which day of the week is best for sending emails.
We discovered that the most leads replied to the emails sent on Mondays. Moreover, it turned out that morning, between 8 and 10 AM, is the best time to send email blasts.
It’s because your message is the first thing your recipients see when they log in, and it’s less likely to get lost in the inbox.
4. Make Sure Your Email Blast Has Value In It
While sending emails in bulk is called ‘blasting,’ in reality, you don’t want to ‘blast’ your recipients with useless messaging. On the contrary, your message should canada email lead provide your recipients with valuable information, respect their time, and aim to build a lasting relationship.