What Is An Email Blast?. To do so, you want to reach as many recipients as possible. Ideally, this should be quick and easy without costing you too much time and effort.
Don’t worry, we are about to change that.
Today, you will find out what email blast is, how to take email marketing service send it, and the most effective email blasting techniques to maximize your reach with a single email.
What is an Email Blast?
An email blast (e-blast) is a single email you send to multiple recipients simultaneously.
You can send it to your entire email list, a large segment of it, or multiple email lists at once.
What Is An Email Blast? The goal of email blasts is to reach as many people as possible with one email message and instantly create a broad impact.
The common characteristics of an email blast include but are not limited to:
- It doesn’t have to be a part of your email marketing strategy
- It doesn’t have to comply with recipients’ past behavior and preferences
- It doesn’t need a follow-up
- Is sent to an entire email list or multiple lists at once
What is NOT an Email Blast?
Mass email marketing means sending the same email to a large group of recipients simultaneously.
It’s an umbrella term referring to a guide to getting and sending referrals popular technique for distributing communication that doesn’t require a response. Mass emails are used for announcements, promotions, offers, etc.
We will break down this umbrella term to show how e-blasting differs from other mass emails.
Email Blast VS. Email Campaign
An email blast differs from an email campaign , which is a series of strategic emails sent to a targeted list of recipients over time. On the other hand, an email blast is sent out in one go.
Email Blast VS. Bulk Email
Email blasts can also be differentiated from bulk emails , which typically have deeper strategic intent. Bulk emails usually target long-term engagement and focus on relationship-building.
Email blasts, on the other hand, tend to guide to getting and sending referrals have more immediate goals, such as announcing blitz sales, flash offers, product launches, and so on.
Just like mass email marketing, email blasts can be segmented, tailored, and personalized to execute the most powerful blast. We will get into details of how to do that in our step-by-step guide to crafting a powerful email blast.
Why Should You do an Email Blast?
Email blast is an excellent broad outreach technique useful if you are looking to:
- Generate quick traffic
- Announce an important message
- Share product news or launches
- Strengthen your subscriber base
- Flash sale starts
- Collect feedback
- Boost your sales
What are the Benefits of Email Blasting?
Numerous benefits exist to email blasting, and they come down canada email lead to the fact that it’s straightforward, efficient, and powerful.
Moreover, you don’t need a complex outreach strategy to run it. Below, we listed the main benefits of e blasting.