A few days ago, , a person definitely worth following on Twitter, published an updated top ten of the most populous “places” – virtual and otherwise – in the world… 1st – Facebook 2nd – China 3rd – India 4th – Tencent 5th – 6th – USA 7th – Google Plus 8th – – Instagram 10th – Twitter Aside from some probable surprises and populated places where absolutely nothing happens (Google Plus), the only place where communication is immediate, international, borderless, and immediately understandable to everyone is Instagram.
Fans at the heart of brand strategy marketing
Instagram Marketing” by is the only book you need to read to learn how to seriously use Instagram for your business. Click on the image and READ THE FREE EXTRACT With images and videos you can simply represent EVERYTHING. Beyond the usual product photos, suggestions, images that build brand value and the people whose work makes the growth of a company possible, it is all in all easy to “go beyond” and put the customer – the fan – at the centre of the brand . Here are some particularly effective, disruptive and absolutely successful examples of managing Instagram in a functional way for marketing, communication and branding objectives.
Let me know what you think and if
You know of other cases worthy of reporting, using the comments or writing to me from the Contact page! Telling the human side NBA Cares Anyone who knows the American professional basketball league knows that the NBA owes its success to the extreme spectacle it offers and the effectiveness of its marketing since its inception. It is a israel email list basketball league made up of supermen : who, however, do not give up on giving their contribution to American society. It’s called Corporate Social Responsibility and, almost always, it’s a corporate reality confined to some hidden page of the corporate website: it’s not promoted, it doesn’t have the right charm… it doesn’t attract attention. NBA Cares, on the other hand, is attractive, it’s dynamic, it’s incredibly “social”: in a few words.
It involves its target, made up of ordinary
American citizens and others, with the aim of raising awareness on the causes and showing that everyone’s contribution is not only possible and necessary, but also fun . Here the supermen of the NBA reveal their humanity to the world: sports hero and common user become equal and can work side by side for a fair society, which grows day by day. NBA fans, thus, are spurred to action. To disseminate and raise awareness NASA has an Instagram channel that is perhaps the most beautiful and interesting ever seen.
Dissemination and information on astronomy topics, using unparalleled photos of observatories, probes and astronauts, which tell, in fact, a job as fascinating as it is mysterious and inaccessible to ordinary mortals.
Whether you like astronomy or not
You will not be able to help but delve deeper into the teaser represented by the image or the published video. Instagram thus becomes a tool for NASA to simplify a complicated world that is incredibly distant from ordinary people, by raising awareness . Recruiting new resources Marc Jacobs With the #CastMeMark campaign, ordinary people, thanks to a selfie published on Instagram or Twitter, applied in April 2014 to be the face of the brand on Social Media. Result: hiring (and rewarding) a follower of the brand, simultaneously renewing the communication styles of the company. The eccentricity of Marc Jacobs’ world, moreover.
needed no confirmation: the brand and its set of values also pass through the creation of the channel that is, the official Instagram why is it important for my company to manage its reputation? channel of Marc’s dog.
I repeat: a winning “element” on Social Media (imagine if it had been a kitten…)
With the Contest , the company confirms its total ease in triggering User Generated Content dynamics , which find fertile ground japan data in Social Media. The strength of the initiative lies in the tranquility demonstrated by Starbucks in deciding to put in the hands of its customers the iconic element par excellence moment to environmental charities (a different one every month).
I tried to observe what some Italian brands of energy bars (the most famous) do on the marketing/social side… often I didn’t even find active Social Media profiles. Too bad, a great missed opportunity. Organizing Parties (and Telling About Them) Warby Parker Eyewear company Warby Parker organized -Walks : walks from the company headquarters to “rooftop” parties.