Have you ever read “The Purple Cow” by Seth Godin ? It is a great classic of marketing: an informal writing, a simple and pleasant reading. The incipit of the book goes straight to the heart of the message: Seth Godin tells, in fact, that during a trip to France he was struck and fascinated by the beautiful cows he met in the rural landscapes. This, at least, to the first cows he met. But after a while, he grew bored with the cows – all the same . If only he had met a purple cow , then things would have been very different, because of the novelty that a purple cow would have represented in the rural setting of all the same cows.
This simple and immediate comparison also
Applies perfectly to the marketing actions (offline or online) carried out by various brands around the world. How many selfie contests have you seen lately? How many “prizes” like tablets or Amazon vouchers are being offered? Too many. A gift is always a gift, for goodness sake, but often that creative spark is missing that makes the marketing initiative truly successful, original, shared and viral. Below, 4 initiatives that certainly have this idea. 1 Monopoly Real Money Boxes News from early February: Hasbro, the manufacturer of the Monopoly game, to celebrate 80 years since the creation of the famous game, has decided to distribute a series of game boxes with real money in France .
Only one box has all the game money
In euros (corresponding to 20,580 euros ), while intermediate prizes are available represented by other boxes with some 20, 50 and 100 euro banknotes. 2 Are you handsome? You don’t pay The success of many places sometimes iraq email list depends on “who frequents them”. Cool, trendy, beautiful people often decree the success of some meeting places: perhaps it is knowing this that a restaurant in China has taken steps to reward the beauty of its customers . How it works: You take a photo with the webcam available in the restaurant. Cosmetic surgeons evaluate your symmetries and if you are judged the best within half an hour, the meal is offered by the restaurant.
The mechanisms at play:
The restaurant might attract people who tend to think they are good looking, raising the status of the establishment; gamification : whether good or bad, the patrons of the place have fun and try their luck; promotion : every half hour the restaurant gives away a free meal; communication : it is an original idea that sparks curiosity and word of mouth. The place becomes famous in a very short time; paradoxically, food and service take a back seat.
Ben and his girlfriend were to live on
Hamilton Island, taking photos and reporting on the local beauties. 85 thousand euros of total salary for 6 months, to “go on holiday” in a villa worth 2.5 million euros . A dream that has attracted tens of thousands of candidates from all over the world and great media hype around the world. It is clear that global media exposure embrace digital. stay human: the value of working with experts of this level would have cost much more using traditional advertising methods.
with skateboarders skydiving attending
Formula 1 races, etc… 4 Speaking of work: it also works the other way around… The purple cow approach also works the other way japan data around: a candidate can surprise the hiring company, a bit like that American candidate who purchased the names of the heads of the companies he was applying for on Google Adwords as keywords. These professionals, searching their name on Google, came across the advertisement created by the candidate. Result : 4 interviews out of 5 and three job offers obtained. A more recent case: Bernadette Baji applied to a Hungarian winery by printing her resume on a wine bottle label . The image I attach, taken from an article on Deejay’s blog , is worth a thousand words.