Dealing with online communication means having to deal with a large variety of social media channels , publishing platforms , specific languages, SEO copy rules, best practices to follow… It is not easy to keep in mind this avalanche of information which, let us remember, is constantly evolving . Luckily, there are many tools and links that help you be “efficient and effective”, that is, to do things well and quickly, when you are managing an online brand through all the available Social (and non-Social) channels. But it is a job that requires a lot of time, and also skills.
For this reason I have collected a series of
Links and valuable tools (free and not) for digital communicators and, above all, for Social Media Specialists: these tools can constitute a right mix of tools thatThey will help you do some of the work of managing social media, automating some operations that would otherwise be impossible to do or very, very long. Are you into Social Media? Then bookmark this article (and maybe share it, go on!). [Article updated May 2020] Useful tools for professional management of social networks Below is a list of useful tools, divided by type and utility:
From the right size of graphics on Social to
Facebook and Twitter link debuggers; from hashtag trackers to find the trends of the week to brand monitoring on Social Networks. Image Sizes in Social Networks Great topic, also because they often vary. Here are two links to consult when needed to discover any size in the images to insert in Facebook, Twitter, Youtube, Pinterest, Tumblr, Google Plus, Instagram, Linkedin and even Vimeo . In infographic form: up to date! An indonesia email list interesting step forward is taken in this post by the BufferApp blog , which also explains what the ideal dimensions are to give strength to your images and obtain more visibility. Make link images appear on social media It is not a good idea to be lazy in spreading a link on social media without the related image appearing.
It is better to make an extra effort:
Opening the Facebook Debugger, for example, and inserting the link you want to publish. Clicking on “fetch new scrape information” will most of the time solve your problems. Facebook Debugger : validator (you must log in) Stay up to date on “hot” topics to make social editorial plans and for brand monitoring on social networks Current events must be known, since one of the objectives of the Social Specialist is to attract attention and start a dialogue with users. Therefore, it is necessary to know what is being discussed on the Internet at any given moment, what is in vogue and what the national and international holidays are, week after week.
Calendar of holidays and anniversaries :
il-calendario-del-social-media-strategist-le-giornate-nazionali-e-mondiali-da-ricordare/ Top Hashtags on Instagram : top-hashtags.com Top Hashtags on Twitter : What are users searching for, on Google, NOW ? Local hashtags and topics This resource, in my opinion, is really useful from a strategic perspective. Many social media marketing: strengthen your community and customer loyalty will often find themselves in the position of having to communicate on behalf of local businesses , limited in territory. Here, knowing what the target of people in a very specific geographical area is talking about online at a given moment becomes very useful for getting in touch with these people, engaging them and making them aware of events, products, services and promotions.
You can check out what’s going on in your area with
It has a free version; to get into specifics japan data you have to go with the paid account. If you have a local business, I would think about it. Local Hashtags : trendsmap.com/ IMPORTANT : Since I don’t have the truth in my pocket, I ask you if you know of other links or references to consult often to communicate effectively online and, in particular, on Social Media. Tell me links and tools (also in the comments, tweeting, writing via contacts… as you wish). I will constantly update this list.