We continue with our series of interviews dedicated to the teaching staff of the Master in Digital Marketing at the University of Salamanca, in which Súmate collaborates. On this occasion, it is the turn of Laura Sanz Fernández, the professor of the Branding subject .
About Laura Sanz Fernandez
Laura Sanz Fernández has a degree in Business Administration and Management from the Complutense University of Madrid and a master’s degree in Hotel Business Management and another in Marketing Management. With more than 13 years of experience in marketing , focused on the performance of 360 digital campaigns, branding and performance, she currently works as a programmatic trader at Orange Spain , a company where she has been working for more than 10 years in the area of digital marketing, with brands such as Amena, Jazztel and Orange; both in the disciplines of brand and performance, affiliates and buyers. As a teacher, she has given presentations at the University of Castilla-La Mancha and is a professor in the Master in Digital Marketing at the University of Salamanc kuwait telegram data a since 2017, where she is in charge of the Branding subject .
The added value of the USAL
As a distinguishing feature, Sanz highlights the prestige of the university that offers the course: “The USAL Master’s degree is backed by a leading university at the national levelwhen you register a new account , such as the University of Salamanca .” For the Branding professor, this master’s degree brings reality closer to its students from the beginning: “The practical and empirical methodology that we implement allows students to learn and work on practical and real cases from day one.”
Profile of the USAL Digital Marketing Master’s student
“Master’s students feel proactive, dynamic and highly enthusiastic ,” says Laura Sanz Fernández. According to her, the type of students who enroll in the course are usually nati bw lists onal or international students with junior experience and who.