Carlo Farucci
Carlo Farucci
Marketing Manager at ESADE and blogger of Online Marketing and Social Media. He is in Barcelona ready to grow personally and professionally with the help of Inbound Marketing.
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Marketing Automation
If you work in Marketing, you know that managing Email Campaigns can be a tedious task. One way to make the task easier and also optimize your emails is to use Marketing Automation. Do you want to find out how? I’ll tell you in this post!
What is Marketing Automation
Marketing Automation , as the name suggests, is performing Marketing actions in an automated way . This can be achieved thanks to software or tools specialized in the different pillars of Digital Marketing (such as Doppler , for the automation of Email Campaigns ).
The utility of automating processes is enormous, as it will allow you to gain vietnam data efficiency in your work (or that of your team) and therefore reduce costs by not having to spend so many hours on actions that are mostly mechanical.
In addition, it offers you the possibility
A of better controlling your marketing actions and spending more what is black hat seo? time on their analysis and optimization .
On the other hand, you can start implementing more elaborate processes aimed at educating and maturing your Database to convert them into potential clients better prepared to receive a commercial offer.
Marketing Automation Applications
Marketing Automation applications are multiple, and among them we find:
Improve engagement with your product or service: through automated Email Campaigns you can announce your news, your products/services, interact with your users, ask them questions, etc. or you can even re-capture the attention of users in your Database who were inactive.
Automate repetitive processes: such as changing the properties of some contacts. You can also segment according to certain qualities or schedule Campaigns for users who perform certain actions.
Educate your Database and prepare it for the purchase: this is where the terms Lead Nurturing and Lead Scoring come in to qualify the quality of your users and educate them to prepare them for the purchase.
Within these three main areas, in this post I want to focus on two: engagement and education .