The other day I saw a post where it talks about the fact that Amazon uses your sales data on your products to launch its own versions. This obviously doesn’t happen for all types of products but only for those that are worthwhile. This already gives you some clue about the strategies to follow.
The question I asked myself when I found out about it a couple of years ago was this:
“To what extent does this affect my business on Amazon?”
The answer in my case was “very little.” I’ll explain why.
Focus on market niches
In my case I’m focused on market niches. I don’t sell products that generate hundreds of sales a day but rather stay in the dozens. They are profitable but there are possibly others that are even more so. I don’t compete in hyper-competitive categories. I’m happy with fewer sales per product.
I’ve even commented on this recently. We bet more malaysia whatsapp number data on the synergies between them. It’s not a product that has to give us everything but the combination of several. There are products that make money and then there are others that make sense for us.
Investing in a strong brand
This last point is possibly the least creates relevant headlines with ads relevant. Let’s be honest. If you have a highly profitable and established product, Amazon could get involved if the numbers add up. For me, investing in a strong brand also means making yourself known outside of Amazon. In our case, the step is betting on technology to sell on other marketplaces. It’s also the fact of betting on the online store itself and getting relevant sales there. For us, it’s still a long road, but we’re there.
In summary:
If Amazon wants to copy your products, they’re line data going to do it. Is that why you’re going to stop selling there? Possibly not, because in the end the business they bring you can’t be easily replicated outside of Amazon. You have to put up with it even if you don’t like it. The question is getting into products that aren’t so easy to reproduce for Amazon and/or aren’t so attractive to this giant. I haven’t put up with patents or anything because I don’t think it’s a protection. I have seen companies copying patented products more than once, applying small changes to act within the permitted limits. In most cases it is not too complicated. So here we go. Step by step, as always.