You keep your site fresh. Plus, people love seeing themselves featured on your site and social media. To celebrate reaching 100 million Instagram followers, National Geographic launched a content to encourage followers to share their photos with #natgeo100 contest for a chance to win a safari to Tanzania. Launched in February 2019, the contest has generated more than 140,000 posts on Instagram, and it provides Nat Geo with a trove of content to re-share on their site and social platforms.
nat geo contestWhy it works
Word-of-mouth marketing generates twice as 2024 iran telegram users library many sales as paid ads. User-generated content allows you to leverage word-of-mouth marketing while keeping your content strategy up-to-date. 7. Newsletters After compiling your email list, you can send leads creative newsletter content. Whether you send your content on a weekly, monthly, or quarterly basis, email newsletters help you keep in contact and develop relationships with subscribers who are interested in your business. Great for lead nurturing, email newsletters can contain business updates, industry news, and helpful insights.
You can also use the information
You collect when people download guides to follow up with personalized information on topics that interest them. Author and poet, Morgan Harper Nichols, puts a spin on traditional email newsletters with her daily emails containing short poems and art. She also uses email to update subscribers on events, like the launch of her new book. morgan harper nichols email Why it works: This type of content marketing can earn you $44 for every $1 spent — an ROI of 4400 percent.
Newsletter content is great for lead nurturing
and it allows you to send valuable information, directly to leads’ inboxes. 8. Research and data According to the Content Marketing Institute, 75 percent of people say content with data is more trustworthy. Data backs up key points in your content, and publishing original research and data positions your company as a thought-leader in your industry. Content containing research and data is great for driving traffic to your site, and you become a go-to resource for information related to your business.
You can even turn your research
Into SlideShare content to increase sharing seo website design or what a designer should know besides design potential. HubSpot keeps their site updated with original research, and they combine data and graphics into helpful SlideShare presentations.hubspot slideshare Why it works: Original research and data adds credibility to your content and makes it more trustworthy. In addition, sharing research drives valuable traffic to your site and positions your brand as a go-to resource. 9. Webinars A fast-growing type of content, webinars generate high-quality leads, boost brand awareness, and increase understanding of products and services by 74 percent.
In addition to their lead gen potential
webinars allow you to provide added value bwb Directory to existing clients. For example, you can host webinars to demonstrate how your products and services benefit customers. You can also partner with industry influencers and experts to co-host webinars. This gives you access to a wide audience, and you can encourage attendees to share webinar recordings with people who may benefit from your products. Google Partner’s Academy on Air webinars give viewers valuable marketing insights and tips reaching their business goals.