The Stanford school for studying this methodology, the Hasso Plattner Institute of Design, is consider the world center for the development of design thinking. In 2004, it was found by Hasso Plattner and David Kelly, who was then the director of the company IDEO. Stages of design thinking The design thinking process is divid into several stages: empathy, focusing, idea generation, prototyping, testing. Let’s take a closer look at the stages of design thinking. Empathy The first step is to conduct research.
To understand the user
You ne to speak the same language and show empathy. The essence of empathy is to put yourself in the other person’s place, understand their feelings and senegal phone number library thoughts, and grasp the logic of their actions. At the empathy stage, the following design thinking tools are us: surveys; observation; focus groups; in-depth interview; reading reviews, forums, social networks. Focusing Process and analyze the answers you receiv earlier.
You can use the following methods:
What the user sees, does, feels, talks about, and fears. Follow the user’s path – create a Customer Journey Map, that is, track what the user does to satisfy a specific ne. Now you ne to formulate one or more problems.
To make it easier
You can use the POV (point of view) model. For example, how this is what I’m going to tell a group of students to do internships with me we can help a manager manage a team and monitor processes in a company in one service. How can we help employees focus on work tasks and communicate with colleagues using one space for work. Idea generation At this stage, you ne to come up with as many ideas as possible.
The brainstorming method will help generate ideas
During the generation process, you cannot criticize ideas; it ws data is better to suggest how they can be combin and develop. For more information on how to invent new ideas and develop creative thinking in teams, read the article . After brainstorming, you should select several ideas and keep one of them. Sometimes, idea selection is includ in the design thinking process as a separate stage. Here, you ne to decide what criteria you will use to test the idea.