Everything you need The development of a viable product that is well-received by users. This is the desire of many organizations that choose DIWE to carry out the product discovery process. But is Product Discovery defined solely as delivering a viable product? Why does it require so much effort in this process? What are the steps and how important is Product Discovery? These are some of the questions that we will address in the article below.
Let’s delve deeper into the subject? See below!
What is Product Discovery?
It is a process of discovering a viable product through the collection of one’s own data, that is, it is necessary to understand user behavior in middle east mobile number list to identify and meet their needs. Although it has a simple definition, Discovery requires a set of skills.
In addition, the product strategy combined with the execution method allows for constant interactions with end users. In this way, it is possible to introduce new features to the product based on opportunities validated in the market.
An intelligence team conducts user research, consumes the information, and provides visibility into how deliveries can be made. Depending on the business perspective, deliveries can be made in small or large steps.
The importance of knowing the product strategy
Business strategies should not be confused with product strategies. If a company’s business objective is to data protection against cybersecurity threats revenue ($), for example, the product objective could be to increase the number of conversions (%). Just as other areas of the organization – Marketing, Operations, Customer Relations – will have their own objectives translated from the main objective, which is the business strategy.
The product alone cannot be responsible for increasing revenue. If a company has a validated product but does not offer adequate customer service, or the support service is slow and takes 7 business days to say that it will forward the request to the responsible department, it will certainly affect the user satisfaction rate regarding the product.
That user will probably not consume the offers provided by that company again. Therefore, despite having a viable product, the organization’s revenue does not develop well due to failure or lack of objectives in other sectors.
Product Discovery: step-by-step hypothesis validation
A survey developed by PM3 assesses the “Panorama of the Product Management Market in Brazil – 2021/22”. More than 1,000 professionals australia database directory occupy different positions, including operational and Product leadership positions (CPOs, VPs), UX, Agilists, and Developers, were interviewed. In the survey, 41.9% of professionals revealed that Discovery is a current challenge in the organization in which they work.
This data shows the need to disseminate good strategic practices and remove the fog that has prevented many professionals from seeing the structure of a Discovery. And, evaluating the knowledge of the DIWE team, we decided to bring a compilation of how this process works.
There is a step that precedes Product Discovery. It is as important as any other, but it is often ignored due to the urgency of delivering a viable product.
Once the product strategy is defined, goals called KRs ( Key Results ) are identified. Translated as key results, KRs are nothing more than the design of the results that must be achieved. A framework begins to take shape. After answering what the key results are and identifying the opportunities that should be targeted, we arrive at the opportunity tree.
Opportunity Tree
The Opportunity Tree helps the product team discover new hypotheses. The brainstorming technique feeds the mapping of various problems and solutions. However, the information should not be suggested arbitrarily, but rather based. On surveys and collections obtained from interactions with users.