A logo is the face of your brand, its visual identifier that helps it stand out in the market and attract the attention of the target audience. Therefore, choosing a logo style is an important and responsible step in developing a corporate identity. Which logo style should you choose for your business? What are the advantages and disadvantages of each?
In this article, we’ll look at 7 main types of logo design and give you tips on how to choose the right one for your company.
Abstract logos
An abstract logo is a graphic sign that is not directly related to the name or activities of a company, but symbolizes its values, mission or middle east mobile number list philosophy. Such a logo can be made in the form of a geometric figure, line, curve or any other form that expresses the concept of the brand. Examples of abstract logos: Nike, Adidas, Pepsi.
Advantages of abstract logos:
- They are unique and memorable because they are not associated with specific objects or words.
- Versatile and scalable, as they look good in any size and on any background.
- Suitable for international companies as they do not require translation or adaptation to different cultures.
Disadvantages of abstract logos 7 Types of
- They require a large budget and time to develop, as you need to come up with an original idea and work out its design.
- Can be confusing or how targeted advertising works ambiguous to potential customers if not supported by strong branding and marketing.
- They can be difficult to protect from plagiarism or copying because they do not have clear boundaries or distinguishing features.
Mascot logos
A mascot logo is an image of a character that is a symbol or talisman of a company. Such a character can be a person, an animal, a plant, an object or a fantasy creature that has its own character, emotions and history. Examples of mascot logos: KFC, Michelin, M&M’s.
Benefits of mascot logos:
- They attract attention and evoke sympathy from the audience, especially children and young people.
- Create an emotional connection with the brand and strengthen its loyalty.
- They help create interesting japan data and varied content for marketing and advertising, as the character can participate in different scenarios and situations.
Disadvantages of mascot logos
- May not be suitable for serious or conservative companies as it may reduce their credibility or professionalism.
- Limited in use, as it is not always convenient to place them on different media or in different formats.
- They can be difficult to create and maintain, as they require high-quality graphics and constant updating of the character’s style and behavior.