As mobile usage continues to increase, smartphones now account for 62 percent of digital minutes spent by users in the United States, with desktops at 29 percent and tablets at 9 percent. Recognizing this shift, Google implemented mobile-first indexing as the default for all websites on July 1, 2019, emphasizing the importance of responsive design practices for websites and web apps.
To make the most of the influx of mobile traffic to the user experience your site, it’s essential to carefully craft a popup strategy that encourages users to convert and enter the sales pipeline without interrupting the user experience or, worse, hurting your site’s SEO performance in Google rankings. A thoughtful, mobile-friendly popup strategy not only effectively engages visitors, but also aligns with search engine performance best practices, providing a seamless experience that drives results.
Important Considerations Before Implementing Mobile Popups
Google places utmost importance on a seamless user experience and has therefore issued strict guidelines regarding the incorporation of pop-ups on mobile websites. It considers pop-ups in the form of interstitial advertisements as intrusive and obstructive to the overall user experience while browsing on mobile devices.
It then outlined strict rules to improve the mobile search experience. These include penalizing web pages that display obstructive pop-ups on landing pages (where users end up after clicking on Google search results).
Here is what you need to ensure when designing popups to avoid your website ranking in search results being affected.
- Popups should not cover the main content of the web page while the user is browsing
- The popup should take the form of a standalone interstitial that the user must close to access the main content.
- The Above the Fold part of your page layout shouldn’t just include a popup that forces the user to scroll down to access the content.
Using Mobile Popups to Increase Conversions
Despite the fact that Google does not favor mobile popups and the general public opinion on popups is negative, their importance and ability to drive website conversions for your business is undeniable.
When done correctly, popups have the potential to the user experience drive user signups and generate revenue in a favorable way. Whether you are designing an e-commerce website or a B2B SaaS website , designing effective popups that compel users to click on them is crucial from a business perspective.
Here are 5 ways you can make the popups on your responsive website look great on a mobile device without negatively impacting your search rankings. As a general rule, any clickable button on your mobile website should be at least 44×30px. Mobile devices are not the preferred medium for user input. If you are asking for germany email list email signups, make sure that the input field is large enough for users to click with the touch of a finger and that the input form has a flow that offers minimal friction for the user.
Design the popup the user experience for mobile devices
Responsive design does not mean that the same popup that appears on desktop will also work on mobile. The amount of screen real estate available on mobile phones is significantly less, so having the same set of popups would inevitably clutter the user interface, thus diminishing the user experience.
Additionally, pop-ups displayed on desktop websites are not penalized by Google, so you could display full-page pop-ups that cover the content and it would not hinder the ranking of your web page. A similar strategy on mobile when ensuring responsive design would do so.
Designing different popups for the web and mobile versions of your website gives you a head start on the design and provides leeway for Google’s guidelines.
Pay attention the user experience to the tactile target
Designing pop-ups for the web and mobile devices is fundamentally different due to the difference in screen size and the type of user interaction that exists in both cases. While input fields in the case of the web can be smaller to accommodate mouse clicks, they must be large enough to incorporate touch targets.
A smaller touch target gives rise to create email campaigns to the “fat finger syndrome”. The user instead of converting may end up abandoning your
website if it is unable to complete the desired action on mobile devices.
Limit the size of the mobile popup
A pop-up banner at the bottom of the screen that doesn’t cover the main content of the web page is a popular strategy for incorporating pop-ups into your landing page. Because it doesn’t cover the main content of the website that’s above the fold, it doesn’t violate Google’s specifications.
It is also less obstructive to users than cz lists a full-page modal popup. The only challenge in incorporating this popup strategy is that you have a limited amount of space available to provide enough value to convert your customers.
Since the popup is smaller, it can elude the user’s attention. Also, smaller input fields can be a challenge for users who want to subscribe to your list.