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As an account manager or executive in an agency or marketing department, you are the one who works with clients on a day-to-day basis.
From the client’s point of view, there are things they will expect from you and ways they should be handl. Do you know the best practices for managing your clients and accounts? Read the top 5 mbudo tips!
Handbook for Marketing Account Executives
1. An account executive has a consistent and professional image
A marketing account executive has a professional appearanceEstablish a consistent image and way of communicating across email, LinkIn, Basecamp, and your company profile or bio. Use the same photo across all platforms. Have a dentist database corporate email signature and always end your emails in a similar way.
You want your clients to be familiar with your way of working, and know what they can expect from you. The company-client relationship is all about building trust!
2. An account executive lets customers know he is listening to them
Make sure you follow up with customers in a timely manner , even just to acknowlge that you saw what they sent you and will respond with more detail later. However, never respond hastily if you’re unsure of an the team will begin to fall apart answer or if you ne to ask a supervisor for more details. A quick message like, “I’ve seen what you sent me and will get back to you soon with more details” will work wonders.
3. An account executive presents himself as an expert
Everything you are involv in should convey the fact that you are fans data an expert. Check what is being sent out in terms of content, spelling, layout, etc. You must meet your standards as an expert and the standards your marketing agency promises. Clients are quick to notice when you are not doing your best work and will call you to do it. Save yourself the bad reviews and make sure you and your team are doing the highest quality work… Every time.