Black Friday is fast approaching.

It is one of the most anticipated events by shoppers as it informally marks the start of the holiday shopping season.

For businesses, it’s like a peak time where everyone has the potential to see an increase in sales, web traffic, order rates, etc. Most seasoned eCommerce businesses have probably launched their email marketing campaigns and social media tactics earlier to take advantage of all the annual shopping events (Cyber ​​Monday, Giving Tuesday, etc.) that will take place from Thanksgiving to Christmas. Because why not?

Thus, online shoppers spent a whopping $138.65 billion facebook data during the 2019 holiday season alone, a record 13.6% higher than the previous year. According to the U.S. Department of Commerce, e-commerce is credited with more than 60% of all retail gains during the period.

Considering all the benefits that Black Friday sales have to offer, the question is: are you prepared yet?

To better equip your e-commerce store for Black Friday 2024, we offer you a list of best practices to skyrocket sales thanks to this not-so-secret weapon, pop-ups .

Pop-ups are easy to integrate into your sales strategy, which can help you reduce cart abandonment, increase sales and build an email list, and a better user experience.

Let’s start!

1. Entry Pop-ups: Direct visitors to your Black Friday Deals page

From the very beginning of the day, online visitors are google or other search engines readying their devices, even while they are at work. Since most Black Friday shoppers would probably be in a hurry to find exclusive deals, expect them to continuously jump from one online store to another and hardly stay on a single site.

To avoid unnecessary bounce rates, show them an entry pop-up that will automatically take them to your Black Friday Deals page upon clicking on it. Not telling them right away would reduce your chances of converting them into paying customers. 

Using Poptin, I created this simple Black Friday pop-up. With just one phone list click, you have successfully helped your visitors see the deals you are offering them. 

Bonus Tip: Show this entry in a pop-up window as soon as they land on your page with at least a few seconds of delay.